Home::Services:: Sponsorship Acquisition & Management

BCCI Ground Sponsorship (2010 – 2013)

  • We have assisted telecom giant Airtel in acquiring the BCCI Ground sponsorship Rights for three years
  • We shall be running the entire Ground Sponsorship program for Airtel for the duration of the term
  • This includes facilitating the delivery of all Title Sponsor entitlements from the BCCI, scouting for Associate Sponsors and managing the entire Sponsorship program on behalf of Airtel
  • Assist Airtel in formulation and execution of promotions and ground activation

DLF Indian Premier League

DLF

  • DLF is the Title Sponsor for the IPL for the first five seasons from year 2008 – 2012
  • We manage DLF’s Title Sponsorship including facilitating the delivery of all Title Sponsor entitlements from IPL including signage, ticketing et al. We also run their hospitality, promotions and ground activation

DELHI DAREDEVILS

  • We are an integral part of the Delhi Daredevils franchise. Our scope of work extends beyond Sponsorship and also includes Consultancy and Hospitality sales & servicing.
  • Sponsorships acquired and managed by us
Hero Honda (2008, 2009, 2010)
Royal Challenge (2008, 2009, 2010)
Kingfisher (2008, 2009, 2010)
Coca-Cola (2009, 2010, 2011)
Yatra .com (2009)

    KINGS XI PUNJAB

  • Sponsorships acquired and managed by us:
Emirates Airlines (2009, 2010, 2011) – Lead Partner
Royal Challenge (2009, 2010, 2011)

CHENNAI SUPERKINGS

  • Sponsorships acquired and managed by us
Aircel (2010). Its is to be noted that Aircel sponsors four Properties on the team kit including the Title, Headgear, Lead Arm and the Non-lead Arm.

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Airtel Champions League T20

Our involvement in Sponsorship Acquisition & Management with the Champions League T20 can be termed as essential. We account for majority of Sponsors of the League. The Sponsors acquired and managed by us are listed below:

  • Airtel (2009, 2010, 2011, 2012, 2013)
  • Samsung (2009, 2010, 2011)
  • Coca-Cola (2009)
  • United Spirits Ltd. (2010)
  • Karbonn Mobiles (2010)



Commonwealth Games Delhi 2010

We assisted the Organizing Committee at the CWG with Sponsorship Management. Our scope of work includes:

  • Deriving the allocation of signage space – at the venues and across the city
  • Deriving the percentage allocation of tickets and accreditations
  • Facilitating the OC in the fulfillment of all Sponsorship Benefits promised to Sponsors

  • The Sponsors include:
Indian Railways
Hero Honda
NTPC
Central Bank of India
Tissot
Tata Motors
Agility
Coca-Cola
Reebok
Amity University

Polo

TCM has acquired the sole marketing rights for the two most prestigious polo tournaments played in Delhi:

  • The Sawai Man Singh Gold Vase
  • Northern India Polo Championship


We have also successfully managed the following Polo events:

  • Emaar SMS Gold Vase 2008
  • DS Northern India Championship 2008
  • Baroda Cup 2008 (with Maharaja Fateh Singh Rao Gaekwad Sports Foundation)

Others

  • Reliance World Cup 1987
  • MRF Nehru Cup 1989
  • Sold first team sponsorship to Shaw Wallace & Co. in 1990
  • Wills World Cup 1996 and World Cup 1999
  • Pepsi Youth Cricket
  • Managed sponsorship of all Test matches and ODI for Pepsi from 1993 - 2005
  • Pepsi Asia Cup 1994, 1998
  • Wills Tri Series 1994
  • Wills World Cup 1996
  • Titan Cup 1996
  • Pepsi Independence Cup 1997
  • World Cup 1999
  • Samsung Cup 2004
  • Indian Oil Asia Cup 2004
  • Indian Oil Cup 2005
  • Pepsi Cup 2007
  • Hero Honda Cup 2007
  • Allwyn Durand Cup 1997 – 2002
  • Bristol Rovers Cup 1997 – 2001
  • Pepsi Friendship Cup Hockey 1997 & 1998
  • Aristocrat Golf 1994 & 1995

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