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Our Services

01

Sports
Consultancy

We provide consultancy to clients looking to market their products through sports, or companies looking to sports for increasing brand awareness.

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We offer insights and analyses by studying market trends as they relate to the sports environment. We can help clients evaluate various sports properties, advise on the dynamics of entering a sports market and establishing a brand or appoint and suggest brand ambassadors.

We also create a complete marketing plan, using both ATL and BTL options, in order to generate a high return on the advertising investment.

TCM has worked closely with leading brands like Pepsi, ITC, Indian Oil, Hutch, Airtel, Samsung and Star Sports in helping them develop an integrated approach in sports by providing services that cover operations, marketing and ideation.

TCM helped Pepsi develop its overall cricket strategy for over 17 years.

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In-stadia
Advertising

TCM has one of the largest networks for in-stadia advertising in cricket with rights to numerous cricket stadia in India and abroad.

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In India TCM holds exclusive in-stadia marketing rights for international matches across most cricket grounds.

Outside India TCM holds the exclusive commercial rights including title sponsorship, associate sponsorship and all ground advertising rights for cricket in West Indies and New Zealand. Similarly TCM has acquired and sold rights repeatedly in West Indies, Sri Lanka, South Africa and UAE. TCM has had in-stadia marketing rights for many years.

TCM also holds the Sponsorship Rights of Asia Cup Tournaments including Men’s Asia Cup, Women’s Asia Cup, Asia Cup Qualifier, Emerging Asia Cup and U-19 Asia Cup.

Some of the iconic grounds for which TCM manages the advertising rights are:

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TCM has managed the instadia advertising rights of the 100+ MNC's in India and Internationally.

Currrenty we manage the portfolio of the following brands:

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Event Operations
Management

TCM works with and at the biggest sporting events across India. Our scope of work in event operations include tournament operations, venue services, hospitality management, promotions and coordination.

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Some of the major sporting events and teams TCM has helped become successful include:

  • Cricket World Cup 1996
  • Indian Premier League - Both centrally and Delhi Daredevils franchise operations
  • ICC World Cup 2011
  • Hockey India League - Centrally managed the event operations
  • Indian Super League - Delhi Dynamos FC franchise operation
  • Karbonn’s Title Sponsorship of Champions League
  • Pro Kabaddi League - both centrally and franchise
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Sponsorship
Management

It was TCM that introduced team sponsorships in India and managed the same for more than a decade.

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For over 20 years TCM has worked with leading brands creating powerful partnerships, some key partnerships include:

  • Management of Pepsi's sponsorship of international cricket for over 17 years
  • Samsung Cup 2004 in Pakistan, Managed sponsorship of several important tournaments like Pepsi Independence Cup 1997, Titans Cup 1998, Pepsi Asia Cup, Indian Oil Cup 2004
  • Management of DLF’s Title Sponsorship for IPL
  • Franchise and Sponsor Acquisition for Hockey India League including all six (6) Franchises and partners like Hero, Airtel, Coca Cola, Yes Bank, Videocon and NTPC
  • Acquisition and Management of the Indian Hockey team sponsors, Sahara and Cairn India
  • Karbonn’s Title Sponsorship of Champions League
  • IPL Teams Sponsorship Acquisition and Management for Delhi Daredevils, Kings XI Punjab, Royal Challengers Bangalore
  • Airtel’s sponsorship of BCCI Title Sponsorship 2010-2013
  • Acquisition and Sponsorship Management for Vodafone’s Title Rights of Premier Badminton League
  • Acquisition and Sponsorship Management for Coca Cola, Skill India and Britannia at Pro Kabaddi League and Kabaddi World Cup 2016
  • Managed the cricket program for WILLS (ITC) including the 1996 World Cup
  • Facilitated title sponsorship of VIVO for Pro Kabaddi League for five seasons
 

Some of the major sporting events and brands TCM has helped become successful include:

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360°
Branding

TCM has worked with all leading sporting properties to provide turnkey solutions for branding across many international venues in India and abroad.

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Some of the events and brands, for whome TCM has provided branding solutions:

  • Overall Look and Feel for Branding at IPL for eight seasons including the Dubai Leg
  • Look and feel at the Champions League T20 for all India seasons
  • Look and Feel branding for Indian Super League (football)
  • Look and Feel Branding for Hockey India League
  • Overall branding of Hockey World League Finals and Champions Trophy
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Creation Of
Sports Content

TCM brings unique and original content from around the globe. Some of the world’s most prominent sports personalities provide their insights into their respective sports through our Syndicated columns and Interviews.

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The list of big names includes:

  • Cricket: Ravi Shastri, Sir Ian Botham, Kevin Petersen, AB de Villiers, Muttiah Muralitharan, Brett Lee, Harsha Bhogle, Chris Gayle, Wasim Akram, John Wright, Daniel Vettori, Kris Srikkanth
  • Tennis: Sania Mirza, Leander Paes, Mahesh Bhupathi
  • Badminton: PV Sindhu, Saina Nehwal, Kidambi Srikanth, Jwala Gutta, Carolina Marin
  • Athletics: PT Usha, Steve Ovett
  • Hockey: Jamie Dwyer, Sandeep Singh, Sardar Singh, Dhanraj Pillay
  • Football: Baichung Bhutia

TCM with its team of writers and content developers – ranging from the world’s best sportspersons, journalists and specialists – create original media content – in print and electronic for some of the leading media houses across India which include:

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Concept
Ideation

TCM has an experienced team, which can help clients develop new ideas and curate them according to their needs.

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TCM has an experienced team, which can help clients develop new ideas and curate them according to their needs.

TCM has helped numerous clients develop new properties which in tune with their product and branding.

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Sports
Toursim

TCM can also create sports-centric travel packages for most of the sporting events around the world.

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Our packages include airfare, visas, accommodation, local transfers, sightseeing tours and match tickets. We have managed customized sports travel packages for tournaments such as the 2007 ICC cricket world cup, IPL 2009 in South Africa.

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Hospitality
Management

TCM provides the finest hospitality packages by providing the best ring-side seating at the most sought-after events. Our experienced team can create exciting hospitality options at some of India’s largest sporting venues.

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TCM successfully executed the exclusive rights for marketing and operating all corporate boxes at the Ferozeshah Kotla Cricket Stadium at New Delhi for all International Test, One-Day and T20 matches for a decade.

TCM has also been appointed by Delhi Daredevils to conceptualize, market and run the hospitality program at Delhi during the IPL.

In addition, TCM has successfully created hospitality packages for its clients at venues such as Mohali, Chennai, Mumbai, Bangalore and Ahmadabad amongst others, during the IPL and the cricket World Cup.

Some of the major sporting events TCM has helped become successful include:

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Talent
Management

As one of the pioneers of Player Representation, TCM leverages its relationship with leading world stars, Indian and international, and creates a brand-fit and synergy to further brand recall by building on a player’s popularity.

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As one of the pioneers of Player Representation, TCM leverages its relationship with leading world stars, Indian and international, and creates a brand-fit and synergy to further brand recall by building on a player’s popularity.

TCM manages current head coach of the Indian national cricket team Ravi Shastri and former India captain, Rahul Dravid.

TCM has handled the professional careers of celebrated cricketers like Anil Kumble, Gautam Gambhir, Shikhar Dhawan, Mohd. Kaif, Irfan Pathan, Yusuf Pathan, Narain Karthikeyan (Racing), Jamie Dwyer (Hockey).

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