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what we do

We provide consultancy to clients looking to market their products through sports, or companies looking at sports as a medium to increase brand awareness and saliency. We design and develop the most advantageous sponsorship activation strategy that inspires and anchors loyal customers to your brand.

Pepsi

TCM helped Pepsi develop its overall cricket strategy for over 17 years.

DLF

TCM managed the main sponsor DLF’s interests when they decided to enter IPL in 2009, the biggest cricket league in the world

Airtel

In 2010, TCM facilitated Airtel’s on ground partnership with BCCI for 3 years

ITC

In 2010, TCM facilitated Airtel’s on ground partnership with BCCI for 3 years

We offer insights and analyses by studying market trends as they relate to the sports environment. We can help clients evaluate various sports properties, advise on the dynamics of entering a sports market and establishing a brand or appoint and suggest brand ambassadors

We consult leading brands to design customized programs incorporating the attest stakeholder engagement programs critical for brand saliency and recall. We research and develop the most advantageous sponsorship opportunities based on brand brief like VIVO’s partnership with Pro Kabaddi League and Vodafone’s partnership with Premier Badminton League

We also create a complete marketing plan, using both ATL and BTL options, in order to generate a high return on the advertising investment.

our clients

Over the past 27 years, TCM has worked closely with leading brands in helping them develop an integrated approach in sports by providing services that cover concept ideation, event operations and multi-channel marketing.